5 Reasons Why Successful Small Businesses Blog

Why Successful Small Businesses Blog
53% of marketers say blogging is their top content marketing priority.

Although maintaining a blog can seem like a daunting task, businesses who regularly contribute to their blog and keep fresh content reap a variety of benefits for making the effort.  In fact, if you visit any successful small business website, you will find they all have one thing in common—a blog. 

If you are a small business looking to boost your success through your online presence, we have five reasons why you should invest your time in building a blog.

Search Engine Optimization (SEO)

SEO
Websites with a blog have tend to have 434% more indexed pages.

If there is one term every small business needs to know in order to be successful online, it’s SEO.  SEO stands for Search Engine Optimization and determines the online visibility of a small business website.  When you blog, you boost your SEO through the use of pertinent keywords and key phrases that are likely to show up in a Google search.  If you are blogging regularly and using the correct key terms and phrases, you will be able to improve where you show up in a Google search. The means it’s more likely for new clients to come across your page.

Brand Awareness

When you write a blog for your small business website, you are creating content that you can share across multiple social media channels and the Internet. The more you share the blog content you have created through social media, the more people will grow to know your brand. And, the more people get to know your brand, the more likely they are to recommend it to a friend.

Relationship Building

Relationship Building
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

Today, more than ever, consumers want to do business with companies they know, like, and trust. If the customers aren’t stepping into your store every day, they should be able to do see you through online mediums including your blog. When consumers read through your blogs with advice, expertise, and innovative ideas, they begin to view you as a trustworthy source. In turn, they will be more likely to become loyal customers of your goods and/or services.

Low Cost

Every business wants a form of marketing that won’t break the bank. Today, blogging is one of the best, low-cost, proven methods of marketing your business. 

Lead Generation

Lead Generation
B2B marketers that use blogs get 67% more leads than those that do not.

Writing a regular blog for your website is a proven way to create lead generation for your business. Meaningful, regular blogs will prompt consumers to utilize your products and services to solve their problems or meet their needs.  In fact, according to Hubspot, businesses with blogs receive significantly more clicks on inbound links than those that do not.

If you are thinking about starting a blog for your website, there is no better time to do it than now. If you don’t have the time to blog yourself, one of the best investments you can make is hiring a professional company to build your blog for you.  Professional copywriting companies know all about SEO, have experience building trust with an audience, and understand how to create brand awareness.  By investing in your business by hiring a professional, you will be able to reap the benefits of building a successful blog and also have the time to invest in other parts of your business as well.

Why you waiting? Whether you write your blog yourself or hire a professional copywriting service, you need to get started today!

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